Andreas Läufer — executive creative director at MetaPulse, a department of MetaDesign, from Berlin, co-founder of a cult magazine TANK Magazine in London, the first independent lifestyle magazine in the world. Andreas Läufer is considered to be one of the most highly decorated designers of the last two decades and has work for brands such as Prada, Levis, Samsung and Mercedes Benz.
«Recently we did very unigue study with our team. Voice assistants and chatbots are mostly used for functional purposes and offer little to no variety. Voice-Branding offers the potential to bridge that gap. The first in-depth study into the future of invisible interfaces giving brands a new and more relevant character».
For whom: brand managers, creative directors, art directors, strategists, copywriters.
Language of speech: english