Kate Abrosimova is an experienced writer, an expert in marketing, a former CMO of «Yalantis», and a current CEO of «Kaiiax». Kate has written more than 400 articles about technology and is recognized as one of the best marketing specialists by the IT community.
On our workshop for copywriters you will learn how to plan content, what types of articles work best for tech companies, what's the difference between good writing and bad writing, how to deal with complex tech terms so even your grandma could understand them. But most importantly, you will learn how to increase the chances for your articles to sell the company you work for.
The topics we'll be discussing on our workshop include:
— Three ways to put together a content plan;
— Types of content that work best for IT;
— What an article plan needs to look like;
— What is a good intro;
— What is bullshit in writing and how to avoid it;
— How to make complex tech terms clear;
— What articles generate leads;
— What type of content becomes viral.